Routinely crafted messaging based on the mayor and council’s policy objectives through a variety of platforms, including social media, email newsletters, digital display advertising, direct mail and more. 

Speechwriter for four State of the City addresses delivered by the mayor, have written dozens of media statements, executive communications, internal memos, talking points, newsletters, public safety alerts and public notices.  

Managed all organic and paid social media content for official @cityofkent accounts and implemented strategies resulting in an audience growth of 26%, an overall engagement rate per impression of 6.4%, and a height of 26 million total annual impressions with an audience of 90k users across all platforms. 

Developed the Communications Division’s first comprehensive, internal Standard Operating Procedures and best practices guidelines and key performance indicators and leveraged new digital tools to increase efficiency. 

Worked with many democratic and local non-partisan candidates as well as labor organizations to consult on best practices for messaging, advertising, fundraising, design and direct voter contact strategies. 

Built websites, print/mailed collateral, digital graphics and fundraising infrastructure for several candidates. 

Managed a legislative campaign in Washington’s 9th Legislative District and garnered support from the House Democratic Campaign Committee (HDCC) as a full-time undergraduate student. 

Ensured internal goals, deadlines and objectives were met, coordinated directly with elected officials, vendors, consultants and PACs while overseeing management of four staff, twenty interns and hundreds of volunteers. 

Developed messaging, fundraising and voter contact strategies, coordinated earned, paid and social media, managed scheduling, ensured compliance, designed and wrote all digital and print collateral, video script and campaign website. 

25k doors knocked, 25k live calls made, 15k text messages sent, 2 million online impressions and $85,000 raised.